I'm Omar Kamel. Online, KarmaMole. AI Creative & Production Lead at Optix / Prodigious / Publicis Groupe. The brief: wire generative AI into real production pipelines for clients like e&, GMC, and Saudia Airlines. Deployed workflows. Output that goes live.
Before AI, 20+ years across three countries. Broadcast in Italy. Co-founded a production house in Cairo. Produced spots for Coca-Cola, Mansour Group, Metro Markets, Cartier, Swarovski, Christie's. Led creative across production houses and agencies, composed soundtracks, released five albums, wrote an Arabic comic book series. Designed cloud-based workflows for international TV networks at SAWA Media in Dubai. Over a million reads on a single Medium article. Different runtimes, same core logic: find the medium, tell the story, ship it.
Now the runtime is hybrid. LLMs for refinement and iteration. MidJourney and Gemini for visuals. Kling and Seedance for AI video. DaVinci Resolve for finishing. Claude Code for building the tools themselves. As comfortable behind a DSLR as inside a ComfyUI pipeline.
Side projects keep the dependencies fresh. 6DOF Reviews covers VR and immersive media, with over 2 million views. Human Impact News is an AI-powered platform that indexes stories by human consequence, not engagement metrics. Both live. Both shipping.
The tools deprecate. The reason to pick them up doesn't.
