Services|Independent Projects

Alongside my work as an AI production and creative lead at Optix (Publicis Groupe), I take on a small number of independent projects.

1. 01AI Video & Motion
2. 02AI Consultation & Training
3. 03Websites & Apps
4. 04Production & Film
5. 05Branding & Design

I produce video content using generative AI tools alongside traditional post-production.

MidJourney for concepting. Stable Diffusion with custom LoRAs for animation. Kling and Veo for AI-generated footage. DaVinci Resolve and Premiere for final assembly. The result: high-quality video at a fraction of the time and cost of conventional shoots. Brand films, music videos, social content, promos, explainers, experimental film. From initial concept to final delivery, every frame is intentional and every cut is deliberate.

I design and build websites, web platforms, desktop apps and internal tools, with Claude Code and modern frameworks.

Company and portfolio sites come with a proper CMS behind them, so you can update them yourself without calling me. Not wireframes and Figma decks that sit in a drawer: working products that ship fast and hold up under actual use. The latest is the new corporate site for Mansour Manufacturing & Distribution: one home for eleven businesses, a new look, hero films cut from the group's own footage, and every page checked on phone, tablet and desktop. Other live builds include Human Impact, an AI-powered news aggregator, and Savage Impulse, a suite of local-first desktop tools for people who work with content. Full-stack delivery from design to database to deployment, no handoffs to a dev team. You get the product, not a pitch deck.

I shoot, direct, edit, and post-produce.

DSLR cameras. DaVinci Resolve. After Effects for motion graphics. Reaper for audio and sound design. End-to-end capability across documentaries, awareness campaigns, PSAs, corporate films, and live event coverage. 200+ projects of hands-on production work with brands like Coca-Cola, Swarovski, the Ford Foundation, and the International Labor Organization. Two decades of delivering under real deadlines and real budgets. Every role from camera operator to creative director.

From logo systems and business cards to full identity packages and CSR reports.

Photoshop, Illustrator, InDesign. Brand systems that hold up at every scale, from business cards to building wraps. No templates. No stock-art filler. No generic output. Particular strength in bilingual English/Arabic design, having worked across Cairo, Italy, and Dubai for over two decades. Every asset designed with intent and delivered in production-ready formats for print and digital. Consistent identity systems, not one-off graphics.