articles on AI production, creative workflows, and industry insights.
August 16, 2024
The Gulf's most AI-forward region is poorly served by generative tools that butcher Arabic, confuse regional dress codes, and flatten distinct cultural identities into Western defaults. Daily production reveals that cutting-edge AI fails at the basics of the markets betting their future on it.
June 1, 2023
Every AI-generated image looks the same—hyperreal, cinematic, forgettable. For advertising that needs to stand out, this monoculture is a business problem, not an aesthetic one.