articles on AI production, creative workflows, and industry insights.
April 1, 2026
Between Sora's spectacular demo and its shutdown lies a story about AI's real production cost. The gap between hype and deliverables isn't just time—it's a fundamental mismatch between what demos promise and what production demands.
November 19, 2025
A year-end reckoning of which AI creative tools proved themselves in production and which disappeared. The winners share one trait: they solved real problems instead of chasing hype.
February 4, 2025
Sora finally shipped after a year of hype. The verdict: it's fine—which is devastating when you've spent twelve months telling people you'll change everything.
November 14, 2024
2024 was the year AI video crossed from novelty to production tool. Here's what actually works, what doesn't, and why Coca-Cola's Christmas ad matters.
January 12, 2024
OpenAI showed impressive Sora clips, but demo reels aren't products. The real questions about cost, speed, consistency, and reliability remain completely unanswered.
