Clothing

Shot for Giggles, an Egyptian kids' clothing brand. The brief was simple: make the clothes feel like something a parent would actually want to put on their child. No over-styled editorial looks, no stiff poses. Just warm, playful photography that lets the clothing speak through the kids wearing it.

Simple sets, natural light where possible, and a lot of patience with very small humans who had their own ideas about where to stand. The result is a set of images that gave Giggles a softer, more approachable visual identity than the typical children's fashion catalogue.