2026
04 dispatches
21 Apr 2026AI ProductionMy YouTube Editor Is a Claude Instance.
My YouTube editor is a Claude instance called Pax. It runs a six-stage pipeline, from transcription to loudness normalization, and ships finished videos without me touching the timeline, so I can spend my time on strategy instead of grind.
01 Apr 2026IndustryThe Gap Between AI Hype and Production Reality
Between Sora's spectacular demo and its shutdown lies a story about AI's real production cost. The gap between hype and deliverables isn't just time. It's a fundamental mismatch between what demos promise and what production demands.
15 Mar 2026AI ProductionWhat AI Can and Can't Do in Creative Production Right Now
AI image, video, and voice tools are production-ready today, but only for practitioners who know where they deliver and where they bluff. Here's what actually works on real client projects.
01 Mar 2026AI ProductionHow AI Pipelines Actually Work in Ad Production
AI doesn't create ad campaigns. It shortens the distance between your concept and a visual people can react to. Here's exactly how production pipelines work, friction included.
2025
04 dispatches
19 Nov 2025ToolsThe Tools That Earned Their Place
A year-end reckoning of which AI creative tools proved themselves in production and which disappeared. The winners share one trait: they solved real problems instead of chasing hype.
14 Aug 2025IndustryWho Trains the Next Art Director?
Agencies are automating the junior roles that build creative expertise, hollowing out the pipeline for future leaders. In ten years, nobody will know how to think anymore.
19 May 2025AI ProductionThe 80/20 Problem Nobody Talks About
AI gets you 80% of the way in 20% of the time. The last 20% takes 80% of the effort, and that's where the actual job lives.
04 Feb 2025IndustrySora Shipped. It's Fine.
Sora finally shipped after a year of hype. The verdict: it's fine. That's devastating when you've spent twelve months telling people it will change everything.
2024
04 dispatches
14 Nov 2024AI ProductionAI Video Got Serious This Year
2024 was the year AI video crossed from novelty to production tool. Here's what actually works, what doesn't, and why Coca-Cola's Christmas ad matters.
16 Aug 2024AI ProductionWhat AI Gets Wrong About the Gulf
The Gulf's most AI-forward region is poorly served by generative tools that butcher Arabic, confuse regional dress codes, and flatten distinct cultural identities into Western defaults. Daily production reveals that cutting-edge AI fails at the basics of the markets betting their future on it.
27 May 2024IndustryStability AI Is Imploding. Open Source Will Survive It.
Stability AI's collapse proves the company was never as essential as it seemed. The Stable Diffusion ecosystem, running on thousands of machines worldwide, will outlive the corporation that created it.
12 Jan 2024AI ProductionSora Is a Demo Reel, Not a Product
OpenAI showed impressive Sora clips, but demo reels aren't products. The real questions about cost, speed, consistency, and reliability remain completely unanswered.
2023
04 dispatches
25 Dec 2023AI ProductionWhat I Actually Learned Using AI on Client Work This Year
A year shipping real AI-powered campaigns for a major telecom client reveals hard truths: AI excels at production, not ideation. Building trust, managing rapid tool evolution, and keeping data local are what separate viable workflows from hype.
15 Sept 2023AI ProductionRunning Your Own Models: SDXL and the Case for Local AI
Running SDXL on your own hardware isn't a hobbyist upgrade. It's a production necessity for professional work that demands IP protection and control over the workflow.
01 Jun 2023AI ProductionWhy All AI Art Looks the Same
Every AI-generated image looks the same: hyperreal, cinematic, forgettable. For advertising that needs to stand out, that monoculture is a business problem, not an aesthetic one.
01 Mar 2023AI ProductionThe Morning After: AI Just Got Good Enough to Matter
Four major AI releases landed in a single week: Midjourney V5, GPT-4, Claude, and Runway Gen-1. For production professionals, the question is no longer whether these tools matter. It's how fast you adapt.